How To Pay For Facebook Ads In Nigeria – Helpful Guide (2023)

Steps to Set Up Naira Payment for Facebook Ads in Nigeria

Facebook has evolved into one of the most essential venues for businesses to promote their goods and services. With over 2.8 billion monthly active users, it’s simple to see why companies are turning to Facebook for advertising. Setting up a payment method for Facebook advertisements, on the other hand, can be difficult for Nigerian advertisers. In this blog post, we will go through how to set up Naira payment for Facebook advertisements in Nigeria, the benefits of using a dollar Facebook ads account, and additional ways to fund your Facebook ad account.

How to Make Naira Payments for Facebook Ads in Nigeria

Create a Facebook Ads Account

You must first create an ad account on Facebook before you can begin advertising. This is where you will configure your payment method and generate your advertisements. Go to the Facebook Ads Manager and click “Create Ad Account” to get started. Set up your ad account by following the directions.

Change the currency to Naira.

After you’ve created your ad account, change the currency to Naira. Go to your Ad Account Settings and click “Payment Settings” to do so. You can then select Naira as your currency.

Include Your Payment Method

After you’ve set your currency to Naira, you’ll need to enter your payment method. Facebook allows credit cards, debit cards, and bank transfers as payment methods. Go to your Ad Account Settings and click “Payment Settings” to add a payment method. You can then enter and save your payment method.

Create Your Advertising Campaign

You can now build your ad campaign after you’ve set up your payment method. Ad objective, target audience, ad location, and budget are all options. Create your ad creative and start your campaign.

Disadvantages of Dollar Facebook Ads Account to Nigerian Advertisers

The Drawbacks of Using a Facebook Ads Account in the United States Dollar for Nigerian Advertisers

Using a Facebook Ads account that costs one dollar presents Nigerian advertisers with a number of challenges. These are the following:

Currency Fluctuation Because of the unstable exchange rate between the dollar and the Naira, the cost of running Facebook advertising is subject to vary. Because of this, it can be challenging for businesses to plan out their spending on advertising.

Restrictions on Payments Nigerian banks have placed restrictions on customers’ ability to use their debit cards for transactions made outside of the country. Because of this, it is possible that some Nigerian advertisers would not be able to use their debit cards to pay for their Facebook ads.

Due to the unfavorable exchange rate, the cost of converting the naira to dollars is considerable, which might make it prohibitively expensive for Nigerian businesses to run advertisements on Facebook.

How To Create A Facebook Ad Account In Nigeria and Pay in Naira

The Step-by-Step Guide to Creating a Facebook Ad Account in Nigeria and Paying in Naira

Follow these steps to set up an advertising account on Facebook in Nigeria and make payments in Naira:

  • Navigate to the Ads Manager on Facebook.
  • Simply navigate to the “Create Ad Account” button.
  • After entering your company’s information, click the “Create” button.
  • Naira should be selected as your currency.
  • Add your payment method
  • Put together your advertising campaign.

Two (2) Ways to Pay for Ads on Facebook and Instagram

There are two (2) different payment methods for advertisements on Facebook and Instagram.

On Facebook and Instagram, there are two different ways to pay for advertisements:

  • Automatic Payments: When your ad expenditure hits a particular threshold, Facebook will automatically charge your payment method using the automatic payments feature.
  • Manual Payments: If you choose to use manual payments, you will be able to deposit funds into your account and pay for your advertisements on an as-needed basis.

Steps to Pay for Instagram Ads without a Linked Facebook Account/Page

Instructions on How to Purchase Instagram Ads Without Linking Your Account or Page to Facebook

Follow these procedures if you want to pay for Instagram advertisements without having a Facebook account or page linked to your account:

Start an advertising account on Instagram.

Add your payment method

Put together your advertising campaign.

Free Facebook ads in Nigeria

Through its Facebook Ad Grants program, the social networking site provides non-profit organizations with free advertisements. Your charitable organization needs to be registered with Facebook and receive their blessing before you can participate in the program.

You may finance your Facebook ad account in a variety of ways, including using a debit card to pay for ads, transferring money from your bank account, or using a credit card. In order to accomplish this goal, you will first need to create a business manager account on Facebook and then connect it to your bank account. Because of this, you will be able to transfer money immediately from your bank account to your advertising account.

It is important to note that while Facebook offers free ads in Nigeria, these are limited to certain categories such as job listings, small businesses, and non-profit organizations. These ads have certain limitations in terms of audience targeting and ad placement.

Other Methods to Fund Your Facebook Ad Account

How much should I budget for Facebook ads?

When creating a budget for Facebook advertisements in Nigeria, the first step that must be taken is to establish what your advertising objectives are and the amount you want to spend. Cost-per-click ads (also known as CPC ads) and cost-per-impression ads (also known as CPM ads) are two of the many forms of advertisements that may be purchased through Facebook. You also have the option of setting a daily or lifetime budget for your advertisements.

How To Create and Pay for Facebook Ads in Nigeria With any Debit Cards

How To Make Payments Using PAYU For Your Facebook Ads In Nigeria

This integration turned out to be a savior in the end. You no longer need to be concerned about running advertisements that you won’t be able to pay for due to an issue with your debit card or an increase in the rate at which your currency is being traded.

The inability to pay with a Verve card is now a drawback, despite the fact that being able to utilize Payu for Facebook advertisements is a fantastic skill to have. Hopefully, this will change in the near future. You are only able to make payments on Payu with Visa or Mastercard debit cards as of the time that this item was published.

After you have finished creating your Facebook ad, the next step is to make the payment for it. In Nigeria, payments can be made via debit cards issued by a variety of companies, including Mastercard and Visa. Facebook allows these payments. Using any debit card, this is how to pay for your advertisement:

You can link your debit card to your account on Facebook by doing the following: Click on the “Billing” tab within the Facebook Ads Manager, and then select the “Payment Methods” option from the drop-down menu that appears. After selecting the “Add Payment Method” button, input the necessary details for your debit card.

You have the option of being invoiced after your ad spend exceeds a certain amount, or you may establish a monthly payment threshold for yourself. Both of these options are available to you. Pick the course of action that will benefit your company the most.

You’ll get a message that your ad is ready to run once it’s been reviewed and authorized by Facebook, at which point you’ll be able to pay for it. Your debit card will be charged by Facebook immediately in the amount necessary to cover the cost of the advertisement.

Which Nigerian bank card can be used to purchase advertisements on Facebook?

The majority of Nigerian banks issue debit cards with Mastercard and Visa that can be used to pay for advertisements on Facebook. The following are examples of some of the most common financial institutions that provide debit cards:

  • Access Bank
  • GTBank
  • First Bank of Nigeria.
  • Zenith Bank
  • The United Bank for Africa (abbreviated as UBA)
  • Sterling Bank
  • Fidelity Bank
  • Stanbic IBTC Bank
  • EcoBank

Make sure you have sufficient funds in your account to cover the cost of the ad before you try to pay for it using your debit card so you may advertise on Facebook. If you do not have sufficient funds in your account, the payment may be refused, and your advertisement will not be displayed. The Drawbacks of Using a Facebook Ad Account Denominated in US Dollars

The majority of banks place restrictions on the ability of Naira debit cards to be used for foreign purchases.

The exchange rate between the dollar and the naira is relatively high, which can result in unneeded expenses.

Because of fluctuations in the dollar to the naira exchange rate, it is impossible to quantify ad spend.

Running advertisements and then realizing that you cannot pay with your debit card leads to you finding yourself in a precarious financial situation.

After discussing the aforementioned difficulties of utilizing a Facebook advertising account denominated in dollars, I will now proceed to instruct you on how to build and pay for ads in Nigerian naira.

Be aware, before you begin, that in order to create and run Facebook advertising in Naira, you will first need to fund your Facebook advertising account. It is actually an improvement given that you will not be required to make payments to Facebook. This is not like the typical advertising accounts, in which you may spend more than your entire life savings without even realizing it.

Which Nigerian Bank Card works for Facebook ads?

You can use any Nigerian bank’s Visa or Mastercard to pay for Facebook ads in Nigeria using Payu

Can I use PayPal to pay for Facebook Ads in Nigeria?

Finally, many Nigerian advertisers may wonder if they can use PayPal to pay for Facebook ads. Unfortunately, PayPal is not currently accepted as a payment method for Facebook ads in Nigeria. However, Facebook is constantly updating its payment options and it is possible that PayPal may become an option in the future.

In conclusion:

Paying for Facebook ads in Nigeria is possible and can be done through a variety of methods, including debit cards, bank transfers, and other payment options. It is important to carefully consider your advertising goals and budget before diving into Facebook ads and to ensure that you are using a payment method that is accepted by Facebook in Nigeria. With the right strategy and execution, Facebook ads can be a powerful tool for reaching and engaging your target audience in Nigeria

In addition to the above steps and methods, there are companies like Dunadril Solutions that can make the process of paying for Facebook ads easier for Nigerian advertisers. Dunadril Solutions is a digital marketing agency that specializes in helping businesses in Nigeria run successful Facebook campaigns. They have experience in setting up and managing Facebook ad accounts, creating effective ad campaigns, and optimizing them for maximum results.

With Dunadril Solutions, you don’t have to worry about the hassle of setting up a Facebook ad account, linking your debit card, and dealing with the complexities of paying in Naira. They can handle everything for you, including creating and managing your ads, tracking their performance, and adjusting them for maximum results. All you have to do is provide them with your advertising budget, and they will take care of the rest.

If you’re new to Facebook advertising or unsure of how to create and pay for ads, Dunadril Solutions can guide you through the process. We offer free consultations to help you understand how Facebook advertising works and how you can leverage it to grow your business. We can also provide you with insights on how to optimize your ads for better performance and conversion rates.

Paying for Facebook ads in Nigeria can be a bit challenging, but it’s not impossible. With the right information and tools, you can set up and manage a successful Facebook ad campaign that generates leads, sales, and revenue for your business. The steps and methods outlined in this article should help you get started. However, if you find the process too daunting or need help with creating and managing your ads, consider working with a digital marketing agency like Dunadril Solutions. We can make the process easier and help you achieve your advertising goals.

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